It’s time for back to school shopping. And while everyone is looking for ways to save money on back-to-school purchases including clothes, backpacks, supplies and other needs, there is one place where I do not pinch pennies: my kids’ footwear.
My grandmother taught me never to be cheap when it comes to shoes. Granted, I don’t think she meant that everyone should wear her signature Ferragamos, but her advice has stuck to me like peanut butter.
That’s why I’m thrilled that chambanamoms.com has partnered with Heel To Toe, the locally owned shoe in downtown Urbana. The quality of their shoes combined with excellent customer service makes Heel To Toe a family destination.
My kids will be headed for their custom fittings — hard to find professional fitting service anywhere these days — and we will outfit them with a sneaker as well as a pair of “dressier” shoes for fall.
“Heel To Toe has spent the last five years putting together a range of children’s shoes made up of the finest brands and the widest range of sizes you’ll find anywhere in Central Illinois, ” says store manager Van Boyd.
It’s not just kids headed to school that are in need of good shoes. It’s perhaps even more imperative for toddlers and preschoolers.
“The shoes a child under the age of 5 wears will help determine his or her foot health for the rest of their life. What better reason could there be for investing in well-built, professionally fit footwear for your child?” Boyd says.
Part of our getting-ready-for-kindergarten routine has been letting my daughter make as many of her own choices as possible, within reason. At Heel To Toe, there are plenty of choices available, but as a parent there is a certain satisfaction knowing that no matter what she chooses will be a good option for her growing foot.
“Our staff takes into consideration the fact that when you’re fitting kids’ shoes there’s two people you have to make happy — parent AND child,” Boyd says. “We try very hard to strike a balance between the durability and fit that mom and dad want with the fun colors and styles that kids like to wear. And, after all, children are no different from their parents in the respect that if their feet feel good, they feel good.”
Heel To Toe’s children’s collection includes high-quality brands such as New Balance, Keen, Jumping Jacks, Birkenstock, Dansko and Tsukihoshi. While supplies last, buy a pair of children’s shoes and get a free water bottle.
Heel To Toe is located at 106 W. Main St. in Urbana. There is ample on-street parking available, but bring a quarter for the meter, or park across the street in the city parking garage (same price but you don’t need exact change!). Open Monday – Thursday, 9:30 a.m. to 5:30 p.m.; Friday, 9:30 a.m. to 7 p.m.; and Saturday, 9:30 a.m. to 5 p.m.
Editor’s note: This is a sponsored post. Heel To Toe is a sponsor of chambanamoms.com, but all opinions expressed here are my own.